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This website has the following in the web site, "Our hallmark is simple and sleek styling like that found in our Goodbye Girl Ponytail Hats and Headbands." Our analyzers analyzed that the web site also stated " TrailHeads makes innovative headwear, gloves and accessories for outdoor enthusiasts." The Website also stated " Shop our site for ponytail compatible hats and headbands, gloves with reflective accents,soft merino beanies and more. The best in cold weather gear. The best in cold weather gear. Our hallmark is simple and sleek sty." The website's header had ponytail hat as the most important search term. It was followed by ponytail headband, gloves, and ipod glove which isn't as ranked as highly as ponytail hat. The next words they uses is ipad glove. safe running glove was also included and might not be seen by search crawlers.